Methodology: Revenue modeled at $720 blended average per shoot (40% Signature $650, 30% Showcase $375, 20% Premier $1,400, 10% Photos $259). Owner income modeled after all operational costs, shooter pay (33% model), editing, and VA costs are deducted. Phases are based on 12-month calendar years assuming the price increase is active and marketing is ongoing.
The Roadmap
Five Phases to $7M
1
Foundation
Months 1–6 — Today through mid-2026
New pricing goes live. You both still shooting the majority of jobs. Hire and train your first external shooter. Get to 70+ shoots/month. Build the systems, SOPs, and onboarding for what comes next.
Annual Target
$390K–$504K
50–70 shoots/month
Shoots/Month
50–70
you both + 1 contractor
Total Shooters
3
Ramon, Alex, + 1 hire
Markets Active
1
Orlando / Central FL
Owner Take-Home
$10K–$13K/mo
combined, before taxes
Each Owner
$5K–$6.5K/mo
combined /2
Annual Per Owner
$60K–$78K
real, sustainable income
Revenue Model
70 shoots × $650 avg$45,500
Branding shoots (est. 5)$5,000
Monthly Gross$50,500
Monthly Costs
Fixed (software + VAs)-$2,619
External shooter (20 × $215)-$4,300
Photo editing (Fotello, 70 shoots: $230+60×$30)-$2,030
Video editing (50 × $110)-$5,500
Mileage + misc-$900
Total Costs-$17,743
Owner Net
Monthly combined$32,757
Monthly per owner$16,379
Annual per owner$196K
Net margin66%
Phase 1 → Phase 2 Trigger You have trained one external shooter who can independently handle 15+ shoots/month with <5% re-delivery rate. Your personal shooting load is under 20 shoots/month each. You are actively running ads and your booking pipeline can fill more than you personally shoot.
2
Build the Team
Months 7–18 — Late 2026 through mid-2027
Scale to 100+ shoots/month with a team of 4–6 shooters. Both owners start to transition out of daily shooting. Tampa expansion begins. Branding/content packages become a significant revenue line. ASM portal replaces Aryeo.
Annual Target
$750K–$1.1M
90–130 shoots/month
Shoots/Month
90–130
mostly outsourced
Total Shooters
5–7
you + 4–5 external
Markets Active
2
Orlando + Tampa
Owner % Shooting
<30%
of total volume
Each Owner Monthly
$25K–$38K
after all costs
Annual Per Owner
$300K–$456K
serious money
Revenue Model (120 shoots)
120 shoots × $720 blended$86,400
Branding/content (15 shoots)$15,000
Monthly Gross$101,400
Monthly Costs
Fixed (expanded team + tools)-$7,000
5 external shooters (avg 24/mo × $215)-$25,800
Photo editing (Fotello, 120 shoots: $230+110×$30)-$3,530
Video editing (85 × $110)-$9,350
Mileage + misc + ads-$2,500
Total Costs-$48,180
Owner Net
Monthly combined$53,220
Monthly per owner$26,610
Annual per owner$319,320
Net margin53%
Phase 2 → Phase 3 Trigger Both owners are shooting fewer than 10 shoots/month each. You have a Tampa shooter who is independently producing at least 20 shoots/month. Monthly gross revenue is consistently above $75,000. You have at least 3 branding clients on retainer. The ASM portal is live and replacing Aryeo costs.
3
Multi-Market
Year 3 — 2027–2028
5–6 active Florida markets with dedicated shooters. Owners step fully out of active shooting. Focus shifts entirely to content, ads, onboarding new markets, and branding revenue. Fotello replaced by own editing software (FoundDR vision).
Annual Target
$1.8M–$2.5M
200–300 shoots/month
Shoots/Month
200–300
fully outsourced
Total Shooters
12–18
2–3 per active market
Markets Active
5–7
FL statewide push
Owner Shooting
0%
fully out of camera ops
Each Owner Monthly
$50K–$80K
after all costs
Annual Per Owner
$600K–$960K
near or at $1M each
Phase 3 → Phase 4 Trigger Florida operations are running without your direct involvement in shoots. Revenue is consistent at $150K+/month. You have a market operations process that can be replicated in a new state in under 60 days. Begin Texas expansion.
4
Regional Expansion
Year 4 — 2028–2029
Full Florida build-out complete. Texas (Dallas-Fort Worth, Houston, San Antonio, Austin) launches. Southeast states (Georgia, North Carolina, South Carolina) begin. 50+ active shooters. Scale by Video branding division becomes a separate revenue entity.
Annual Target
$3.5M–$5M
400–580 shoots/month
Shoots/Month
400–580
multi-state
Total Shooters
28–40
across 15–20 markets
Markets Active
15–20
FL + TX + SE
Ad Spend/Month
$15K–$30K
across all markets
Each Owner Monthly
$120K–$180K
after all costs
Annual Per Owner
$1.4M–$2.2M
generational
Phase 4 → Phase 5 Trigger Texas markets are producing independently. You have a VP of Operations (hired) running the day-to-day. Monthly revenue is consistently above $300K. National brand recognition — ASM is being searched by name in markets you haven't entered yet.
5
Nationwide Brand
Year 5+ — 2029–2030
ASM is a nationally recognized real estate media brand. 50+ markets, 50+ shooters. Own portal, own editing software. Scale by Video operating independently. Owners focus on brand strategy, major partnerships, and new ventures. The $7M target is hit and surpassed.
Annual Target
$7M–$12M
800–1,100+ shoots/month
Shoots/Month
800–1,100
national
Total Shooters
50–70
nationwide network
Active Markets
25–35
coast to coast
Monthly Gross
$580K–$800K
combined all markets
Each Owner Monthly
$250K–$400K
before personal taxes
Annual Per Owner
$3M–$4.8M
legacy wealth
Summary Table
All Five Phases at a Glance
| Phase | Timeline | Shoots/Mo | Shooters | Markets | Annual Rev | Per Owner/Mo | Key Focus |
|---|---|---|---|---|---|---|---|
| Phase 1 | Now–6 months | 50–70 | 3 (you + 1) | 1 | $390K–$504K | $5K–$16K | New pricing live, first external hire |
| Phase 2 | Months 7–18 | 90–130 | 5–7 | 2 | $750K–$1.1M | $25K–$38K | Team build, Tampa launch, step back from shooting |
| Phase 3 | Year 3 | 200–300 | 12–18 | 5–7 | $1.8M–$2.5M | $50K–$80K | Florida statewide, owners out of camera |
| Phase 4 | Year 4 | 400–580 | 28–40 | 15–20 | $3.5M–$5M | $120K–$180K | Texas + Southeast launch |
| Phase 5 | Year 5+ | 800–1,100 | 50–70 | 25–35 | $7M–$12M | $250K–$400K | National brand, legacy operations |