Core Listing Packages
Main Package Lineup
Primary push is Showcase and Signature. Premier for luxury. All four scale by square footage. Economics shown across every SF tier — no single example, full picture.
Standalone
Photography
MLS Photos — 6 size tiers. Drone add-on +$75.
$199
to $629
- Professional MLS photography, unlimited photos
- Same-day delivery
- Drone photography add-on available: +$75
Owner net per shoot — external shooter (33%), no drone
| SF Tier | Price | Shooter | Edit | Net | % |
|---|---|---|---|---|---|
| Under 1,500 | $199 | $66 | $29 | $64 | 32% |
| 1,501–2,500 | $259 | $86 | $29 | $104 | 40% |
| 2,501–3,500 | $315 | $104 | $29 | $142 | 45% |
| 3,501–4,000 | $399 | $132 | $29 | $198 | 50% |
| 4,001–5,000 | $519 | $171 | $29 | $279 | 54% |
| 5,001–10,000 | $629 | $208 | $29 | $352 | 56% |
+Drone: add $75 to price; shooter gets +$25; owner gains +$50. Ops allocation ($40) deducted from net above.
Showcase — MLS Launch Foundation
Showcase
5 services. 3D Tour included. No video.
$375
to $675
- Professional MLS photography (unlimited)
- Aerial / drone photography (5–10 stills)
- 2D floor plans with measurements
- 3D Tour (Zillow-integrated)
- Custom listing website (branded page)
- No listing video or Signature Reel
- No twilight or teaser video
Owner net per shoot — external shooter (33%)
| SF Tier | Price | Shooter | Edit | Net | % |
|---|---|---|---|---|---|
| Under 2,000 | $375 | $124 | $29 | $172 | 46% |
| 2,001–3,500 | $450 | $149 | $29 | $222 | 49% |
| 3,501–5,000 | $525 | $173 | $29 | $273 | 52% |
| 5,001–6,500 | $600 | $198 | $29 | $323 | 54% |
| Over 6,500 | $675 | $223 | $29 | $373 | 55% |
You shooting: no shooter cost. Add ~$50 ops allocation. Net at base = $296 (79%).
Primary Push — The Sweet Spot (Most Popular)
Signature
6 services. Signature Reel included. No 3D Tour.
$650
to $999
- Professional MLS photography (unlimited)
- Aerial / drone photography (5–10 stills)
- 2D floor plans with measurements
- Custom listing website (branded page)
- ASM Signature Reel (scripted + directed)
- 3D Tour not included — add-on +$75
- No twilight or teaser video
Owner net per shoot — external shooter (33%)
| SF Tier | Price | Shooter | Photo+Vid | Net | % |
|---|---|---|---|---|---|
| Under 2,000 | $650 | $215 | $139 | $246 | 38% |
| 2,001–3,500 | $720 | $238 | $139 | $293 | 41% |
| 3,501–5,000 | $799 | $264 | $139 | $346 | 43% |
| 5,001–6,500 | $899 | $297 | $139 | $413 | 46% |
| Over 6,500 | $999 | $330 | $139 | $480 | 48% |
Photo+Vid = $29 Fotello + $110 Rihards. Ops alloc ($50) deducted. You shooting: no shooter cost; net at $650 base = $461 (71%).
Premier — The Full ASM Production
Premier
8 services. Everything included. Luxury listings.
$1,400
to $1,900
- Professional MLS photography (unlimited)
- Aerial / drone photography (5–10 stills)
- 2D floor plans with measurements
- 3D Tour (included)
- Custom listing website (branded page)
- ASM Signature Reel (scripted + directed)
- Twilight photo + video
- Teaser video (Reels / TikTok / Shorts)
Owner net per shoot — external shooter (33%)
| SF Tier | Price | Shooter | Photo+Vid | Net | % |
|---|---|---|---|---|---|
| Under 2,000 | $1,400 | $462 | $204 | $659 | 47% |
| 2,001–3,500 | $1,500 | $495 | $204 | $726 | 48% |
| 3,501–5,000 | $1,600 | $528 | $204 | $793 | 50% |
| 5,001–6,500 | $1,800 | $594 | $204 | $927 | 52% |
| Over 6,500 | $1,900 | $627 | $204 | $994 | 52% |
Photo+Vid = $29 Fotello + $175 extended video edit. Ops alloc ($75) deducted.
Short-Term Rental
STR Showcase Package
Vacation rental media. Extended interior coverage optimized for Airbnb, VRBO, and Booking.com. STR owners are repeat buyers — one property booked typically leads to all of them.
STR Showcase — Vacation Rental Media
STR Showcase
Extended interior + drone. Airbnb-optimized.
$525
to $999
- Professional interior photography (extended coverage)
- Exterior and curb appeal photos
- Detail + amenity shots (pool, kitchen, beds, bath)
- Aerial / drone photography (5–10 stills)
- 2D floor plans with measurements
- Optimized for Airbnb, VRBO, Booking.com
Owner net per shoot — external shooter (33%)
| SF Tier | Price | Shooter | Edit | Net | % |
|---|---|---|---|---|---|
| Under 2,000 | $525 | $173 | $29 | $273 | 52% |
| 2,001–3,500 | $625 | $206 | $29 | $335 | 54% |
| 3,501–5,000 | $749 | $247 | $29 | $418 | 56% |
| 5,001–6,500 | $875 | $289 | $29 | $502 | 57% |
| Over 6,500 | $999 | $330 | $29 | $585 | 59% |
Ops alloc ($55) deducted from net. No video component — photo-only edit rate.
STR owners run multiple properties. Once they trust you for one, they book for all of them. Upsell path to branding packages is natural — property management companies especially.
Highest owner margin percentage of all packages at premium SF tiers (57–59%). Strong category to push volume in markets with heavy short-term rental activity (Space Coast, South FL, Orlando tourism corridor).
Specialized Services
Standalone + Specialty Bookings
High-margin single-service bookings. Most require less time than a full package.
| Service | Price | Est. Cost | Owner Net | Margin | Notes |
|---|---|---|---|---|---|
| Zillow 3D Tour + Floor Plan (standalone) | $149 | $30 | $119 | 80% | As package add-on: $75 |
| ASM Signature Listing Reel (standalone) | $500 | $140 | $360 | 72% | Included in Signature + Premier |
| YouTube / Long-Form Tour (under 2K SF) | $605 | $160 | $445 | 74% | $635 / $660 / $770 at larger tiers |
| Neighborhood / Local Highlight Video (standalone) | $650 | $160 | $490 | 75% | As package add-on: $450 |
| Broker Open Filming (up to 5 agents) | $1,500 | $250 | $1,250 | 83% | Highest single-event yield |
| Broker Open Filming (6–7 agents) | $1,750 | $270 | $1,480 | 85% | — |
| Broker Open Filming (8–10 agents) | $2,125 | $300 | $1,825 | 86% | — |
| Broker Open Filming (11–15 agents) | $2,750 | $380 | $2,370 | 86% | Best yield per event |
Agent Branding
Branding Services
Personal brand content not tied to a listing. Edit cost is $180/video. Margins are thinner with external contractors at the $600 price point — branding shoots are best kept owner-shot until volume justifies a dedicated branding contractor at a negotiated flat rate.
| Service | Price | Edit Cost | Shooter 33% | Net (You Shoot) | Net (Contractor) |
|---|---|---|---|---|---|
| Closing Video | $600 | $180 | $198 | $370 (62%) | $172 (29%) |
| ASM Branding Video | $600 | $180 | $198 | $370 (62%) | $172 (29%) |
| ASM Brand Art Reel | $1,000 | $180 | $330 | $770 (77%) | $440 (44%) |
Margin note: At $600 with an external contractor taking 33% ($198) and a $180 edit, owner net is only $172 (29%). These services work best owner-shot or reserved for a dedicated branding contractor at a flat rate (not percentage-based) once volume justifies it. Brand Art Reel at $1,000 holds margin even with a contractor.
Upsell path: Branding shoot is the trial. Content Creator Program is the recurring revenue. Once an agent sees results from a Branding Video or Brand Art Reel, the Ignite ($1,600/mo) pitch is a natural next conversation.
Add-On Services
Add-Ons & Upgrades
Bolt-ons to any booking. Near-zero added cost in most cases. Every add-on sold meaningfully improves per-shoot margin.
Real Twilight Photography
$249
Standalone. Package add-on: $150
Virtual Twilight
$25/photo
Per photo conversion
Zillow 3D Tour + Floor Plan
$75 add-on
Standalone: $149. Included in Showcase + Premier.
Agent Brand Pack
$249
4 status short-form clips
B-Roll Clip Pack (3)
$149
3 clips for agent social
B-Roll Clip Pack (5)
$220
5 clips — better per-clip value
2D Floor Plan
$35
Add-on. Included in all main packages.
3D Floor Plans
$99
Rendered 3D floor plan visual
Core Virtual Staging
$15/photo
Bundle pricing: $125 for a set
Premium Virtual Staging
$30/photo
High-end render quality
Detail Images (15 photos)
$50
Close-up property details
Community Images
$50
5–10 ground-level neighborhood shots
3D Video Rendering
$250
Animated 3D walkthrough render
Day-to-Night Upgrade
$349
Package add-on only. Included in Premier.
Subscription — Enrolled Members Only
Content Creator Program
Enrollment required. The 10–15% listing media discount and all program benefits are exclusive to enrolled members. Not available one-time or standalone.
Done-for-you monthly video content for agents. Scripting, production, full post-editing, strategy, posting plan, priority scheduling. 3–6 month commitment. Free month after every 6 consecutive. Pause or cancel anytime after initial term.
Entry
Ignite
$1,600 /mo
- 4 videos / month
- 1 shoot day / month
- Up to 2 filming locations
- 1–2 strategy calls / month
- Done-for-you scripting + strategy
- Full post-editing + priority portal
Members only: 10% off all ASM listing media
Most Popular
Accelerate
$1,900 /mo
- 5 videos / month
- 1–2 shoot days / month
- Up to 2–3 filming locations
- 2 strategy calls / month
- Drone footage included
- Full post-editing + priority portal
Members only: 15% off all ASM listing media
Top Tier
Dominate
$2,100 /mo
- 6 videos / month
- 2 shoot days / month
- 3+ filming locations
- Weekly strategy calls
- Full brand strategy partnership
- Full post-editing + priority portal
Members only: 15% off all ASM listing media
| Tier | Monthly Revenue | Est. Cost | Owner Net | Margin | Annual Value / Client |
|---|---|---|---|---|---|
| Ignite | $1,600 | $680 | $920 | 58% | $19,200/yr |
| Accelerate | $1,900 | $780 | $1,120 | 59% | $22,800/yr |
| Dominate | $2,100 | $880 | $1,220 | 58% | $25,200/yr |
Compounding math: One Accelerate client = $22,800/year. Ten enrolled clients = $228,000/year in recurring revenue before any listing shoots. This is the highest-leverage product ASM offers — deeper client relationship, not proportionally more shoots.
Logistics
Travel Fees & Delivery
Travel Fees
Within 40 miles of Central FL baseFree
41–75 miles out$1.50 / mile
76+ miles out$2.00 / mile
Delivery
PhotosSame-day
Video3–5 business days
Rush deliveryAvailable — upcharge applies
Operational Costs
Monthly Overhead
Split into true fixed costs (same every month regardless of volume) and variable costs that scale with shoots. Understanding this split is critical for accurate P&L modeling.
Fixed — Software & Platforms
Aryeo (delivery platform)$180/mo
Quo (phones)$150/mo
Gmail Business (team)$132/mo
Framer (website)$35/mo
GoDaddy / Cloudflare (domains)~$25/mo
Claude Code$200/mo
Vercel + Supabase + GitHub~$75/mo
Software Subtotal$797/mo
Fixed — Team & VA Costs
Mara — Booking/Support VA ($6/hr, 8am–2pm)$792/mo
Dorothy — Sales VA ($3/hr, 6pm–11pm)$330/mo
QC Specialist ($5/hr, 7pm–12am)$550/mo
Dorothy commissions (estimated)~$150/mo
Team Subtotal$1,822/mo
Variable — Fotello Photo Editing
Fotello charges a base of $230/month covering the first 10 listings. Every listing beyond 10 is $30 each. This is a true variable cost — it scales directly with your shoot volume.
10 shoots
$230
$23.00/shoot
20 shoots
$530
$26.50/shoot
30 shoots
$830
$27.67/shoot
40 shoots
$1,130
$28.25/shoot
50 shoots
$1,430
$28.60/shoot
70 shoots
$2,030
$29.00/shoot
100 shoots
$3,230
$32.30/shoot
120 shoots
$3,830
$31.92/shoot
Note: In all economics tables on this page, photo editing cost is modeled at $29/shoot — accurate for 50–70 shoot volume. At scale (100+), budget $32/shoot for Fotello until you transition to your own editing platform (FoundDR).
Variable — Video Editing (Rihards)
Signature Reel / Branding / standalone video$110/video
Premier extended edit (twilight + teaser)$175/video
Branding Video / Closing Video / Brand Art Reel$180/video
At 35 videos/month (Signature-heavy): ~$3,850/mo. Treat this as variable not fixed — it moves with package mix.
Core P&L at 50 Signature shoots (both owners shooting): $32,500 gross — $4,619 fixed — $1,430 Fotello — $3,850 Rihards — $536 mileage — $300 misc = approximately $21,765 combined net, or $10,883 per owner per month / $130,596 per owner annually. The moment you hire a contractor for any of those 50 shoots, the 33% shooter cost reduces that number. That's the trade-off module 02 walks through in full.